Sinner & Alcaraz | ATP Finals
Jannik Sinner and Carlos Alcaraz transformed Via Roma into a tennis arena during the ATP Finals, drawing thousands to our Nike event. Inside the store, they shared insights with actress Matilde Gioli and TV host Federico Russo. Outside, the crowd buzzed with excitement—phones raised, barriers full, the city holding its breath. Fans, some waiting since morning, others by chance, all experiencing more than just tennis. For one day, Turin wasn't just watching: it was living the game.
Strategy, Creative Concept and Production, Event Design, Brand Experience.